Feminism is the New Black: The Impact of Tumblr on the Feminism Movement

By: Sarah Norcini

Over the past few years, the social media website Tumblr has become a large part of the feminist movement. From feminist blogs to the casual feminist post, this subject has become unavoidable.

What’s also unavoidable is the positive impact Tumblr has had on feminism. This blogging website has seriously changed feminism, and will probably continue to do so.

This website has certainly changed the way women feel about being called feminists. Many posts on there seem to say the same thing: that the users came onto the website to blog about their favorite show, and turned out to be radical feminists.

These posts just don’t have a few notes, either. Notes on a Tumblr post keep the count of ‘likes’ and ‘reblogs’, just like Twitter. The notes on those posts range from the thousands to the hundreds of thousands.

There are other types of feminist posts, too. They range from simple statements to commentary on articles from the media, TV shows, movies, and music. The overall gist of these posts is that all of these forms of media are representing women wrong. A big part of the feminist movement is for more and better representation of women in general.

For example, there is something called the Bechdel Test, named after the American cartoonist Alison Bechdel. This test, originally meant for films, has now expanded into all works of fiction. What it tests for is if in the work, two women talk to each other about something other than a man.

Tumblr feminists have really rallied around this test, and there are numerous posts on the site regarding it.

All of these women and men are raising their voices on Tumblr, and it’s even expanded to other forms of social media such as Facebook and Twitter.  However, there is the argument that social media and feminism in general is a fruitless attempt at making a change. There are users on Tumblr that claim there is no point in being a feminist.

This has spurred men’s right activists and anti-feminists. There is nothing wrong with them having their own point of view. Tumblr users are quick to judge and have no hesitation in expressing their anger at those users.

The point is that Tumblr is the central place for making a change in the feminist movement.

Users from all over the world, both male and female, have started a movement. It also expands to the world of celebrities. Emma Watson and Beyoncé are two of the better known feminists. They call for a change and their passion will hopefully do just that in the coming years.


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